The average size of a woman in 1980 was size 8. Today it’s size 16. Over 67% of American women wear size 14 and above.
Brands are rushing to embrace the most popular American woman which we affectionately refer to as the Middle SistersTM.
It’s no secret that this category, an estimated worth of $46B represents a significant growth opportunity for brands that successfully engage this demographic. However, being size inclusive is complicated. It is critical to “get her” right, creating client satisfaction and loyalty.
RTB Fit 2.0 Solutions are designed to help you perfect size inclusivity and make your brand work for the overlooked Middle Sisters TM.
RTB Fit 2.0 Solutions
Whether you’re already in production or just starting to venture into extended sizes, we can accelerate your effort and help you turn your customers into raving fans.