AN INTERNATIONAL
CLOTHING RETAILER

Challenge

Retailer sought to reduce return rates by e-commerce and long-standing customers that cited fit issues.


Solution

Clarified target customers’ shape and size, including different customer profiles for Asian market; hired and trained appropriate fit models; assessed talent & tools; re-structured and re-reorganized the teams against skill sets and workloads; partnered with key vendors globally on pattern block and fit initiatives; and trained staff on fit evaluation and efficient execution.


Result

Return rates dropped from 45% to 15% in six months. Clear and consistent fit re-inspired the loyalty of client’s historical customer base. Improved morale, and workplace culture, up-skilled and empowered staff.

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